BRIEF
InnovaRx Global Health is a trailblazing healthcare solutions company driven by their commitment to equalizing access. With a focus on accessibility and excellence, they envision to ensure dignified, quality healthcare is accessible to all in Africa. They reached out to us to reflect their high-quality, accessible, and revolutionary approach to healthcare in Africa through their brand.
SOLUTION
TECHNOLOGIES
Figma
Wix Studio
Canva
The InnovaRx brand demanded a premium feel to reflect their high quality services. The next step - mapped out the user navigation on a site map. We paired their existing colour palette with a bold font to design a modern and professional layout with engaging visuals and clear navigation. We used real imagery extensively to capture the impact of InnovaRx.
BEFORE
NOW
WEBSITE
The website revamp focused on the user's journey through InnovaRx Global Health to highlight the unique services and solutions of their mission.
COLOURS
We decided to maintain the vibrant colours of the InnovaRx logo as a brand identity that most of their current audience strongly resonates with and easily recognises.
Dr. Ismail Badjie
Founder of InnovaRx Global Health
By far one of the best professional experiences we have had working with Milan Global!! The entire team set clear expectations and their level of communication was stellar. The product delivered surpassed our expectations and we look forward to a long-term relationship.
Beyond The Website
CareCode
CareCode system is the heart of InnovaRx Global Health's healthcare services. We have designed this CareCode across various touchpoints, including wallpaper, social media posts, flyers for external distribution, and internal flyers specific to each department.
KARTAN
InnovaRx's sister brand KARTAN also entrusted us with their branding.
KARTAN Pharma
Using the pestle element and colours from their parent logo, we designed a impactful logo for their pharmacy.
KARTAN Health
Leaning into the new KARTAN brand, we redesigned the logo for their US-based branch.
Business Documents
InnovaRx approached us to help makeover their business document to reflect their current upgraded brand style. We focused on architecting the information to enhance the flow and readability. Standardising the elements and designing a bento box style presentation brought together the document. We empowered InnovaRx with a design guide to enable them to create documents themselves.