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  • Writer's picturePrarthana C S

Sync With Your Design Date

Just like finding the perfect date, collaborating with a design team requires sync and chemistry. You want to avoid those awkward moments where your feedback feels like trying to explain why you prefer pizza over pineapple on a first date. Involving clients in the creative process is crucial because no one understands your product better than you do. It's your responsibility to clearly convey your vision and ensure it's understood. Providing pointed feedback on design elements and explaining why you like or dislike them offers key insights that might otherwise be missed—like explaining why you prefer cake over pie.

The Process

Of course, not all responsibility lies with the client. Designers also play a critical role in ensuring clear communication. Here are the top three essentials designers can follow to build a strong client relationship:

1. Intake & Brief

Ticking checklist with a pen

During the initial intake, ensure your checklist is complete. Clarify any follow-up questions in a follow-up email immediately after. Gather your team to create a detailed creative brief for the project, using plenty of visual elements to avoid design jargon. Imagine this brief as a treasure map guiding you to the ultimate branding jackpot. Present this brief to your client in the next meeting to ensure full alignment before proceeding with the creative work.

2. Set Communication Channels and Continuous Iterative Processes

Bright mobile phone displaying communication channel

Understand the communication channels your client prefers. You can't always demand meetings, so incorporate asynchronous communication lines for continuous design iteration and real-time feedback. Think of it as setting up a bat signal for your client’s feedback—instant, clear, and effective. However, avoid overwhelming the client with too many options. Curate communication to ensure efficient results.

3. Cap Your Iterations and Honor It

Open notebook with sketches in blue on one side and a plain side with a blue pencil on top

Although it may seem contradictory to limit iterations, two rounds are typically sufficient. Space out iterations to allow enough time for major edits between round one and round two, but keep a shorter timeline between round two and the deadline. This approach forces clients to make decisive choices, preventing prolonged deliberation that can alter the brief.

Effective communication and collaboration between clients and creative teams are vital for successful branding. By setting clear processes and respecting boundaries, both parties can work together to create a brand that truly reflects the client's vision and values. Think of it as choreographing a beautiful dance—when both partners are in sync, the result is a seamless and captivating performance.


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