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  • Writer's picturePrarthana C S

Know Thy Audience

If you've ever thought your target demography is “Everyone!”, then this article is your ticket to enlightenment. Welcome aboard as we embark on a journey to decode the enigma of audience identification. Just like a stand-up comedian tailors their jokes to their audience, understanding your audience is key to crafting a brand identity that hits the mark every time. So, buckle up and get ready for a rollercoaster ride of laughter and insights!

Convincing You Need This

As tempting as it might be to claim your product is for “Everyone!”, let’s face it—Elon Musk isn't going to bat an eyelid at your affordable, accessible tampons unless they come with a built-in rocket launcher and a feature that reminds him to take bathroom breaks during spacewalks. And even then, your chances are slimmer than a slice of diet pizza.

The Process

Step 1 - Identify Your Product's Stakeholders:

Before you set sail, gather your crew and plot the course of your product/service from inception. Consider everyone involved - Who's funding it? Who's building it? Who's buying it? And most importantly, who's in the audience clapping at your company's quirky jokes?

Step 2 - Segment Your Audience:

Divide your audience into three categories:

  1. Internal Stakeholders: Those internal to your team.

  2. External Stakeholders: Those not directly involved in your product's development. Now, further divide them into two subcategories:

  3. Investors

  4. Consumers

Step 3 - Pinpoint Your Target Audience:

Now, ask yourself - Who's most likely to invest in this experience? What's their age group? What do they need? What demographic do they belong to? Channel your inner detective and categorize them into different buckets, Sherlock Holmes style.

Boom! This is your target demography. So, the next time someone asks you about your target demography, you are going to tell them about these buckets. Send this to your designer and ask them to thank me later.


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