Organizations or businesses comprise multiple stakeholders working together towards a shared vision. Over time, the organization become a unique entity in itself, with a vision, mission, culture and personality shaped by and independent of its workers.
 

This culture and personality of your business can be called your “brand”. It has never been more relevant in a world of internet marketing, where we are exposed to infinite brands all the time. So, how do you make your brand stand out? Like your parent, mentor or self may have had to tell you at many points, “just be yourself!”. We know this isn’t always easy to capture, but it is essential that every brand representative is aligned on who and what they are representing.
 

That’s why our team at Milan Global begins all a new marketing projects with the creation of a brand guide. A brand guide is essentially a comprehensive document that outlines the key elements of a company’s brand personality, including its purpose, tone, style and key stakeholders. It helps us establish a unified look and feel across all platforms, from website and logo design to advertising and content marketing.
 

Having a brand guide helps businesses to create a strong and unified brand identity that is recognisable and memorable. It is also a useful reference for employees, customers, and partners to ensure that messaging remains consistent across all platforms. With a brand guide, businesses can sustainably manage, reshape and execute their brand without dependency on any single person or entity.